June 1-3, 2026
Recalibrating Franchise Growth in the Age of AI
AI is transforming how franchise buyers research opportunities, evaluate brands, and make decisions.
Franchise brands that win in the next decade will not simply have strong systems.
They will have clear stories, consistent distribution, and a narrative that shows up everywhere buyers search.
FranCamp New Jersey is a three-day working bootcamp designed to help franchisors:
- Refine their franchise brand story
- Strengthen franchise sales messaging
- Build a repeatable distribution strategy
- Prepare their brand for an AI-driven discovery environment
If you are building a franchise system or looking to accelerate franchise growth, this event is designed to help you reset your strategy and build what comes next.
How Franchise Brands Win in an AI-Driven Market
The way franchise opportunities are discovered is changing.
AI-driven search, generative platforms, and new discovery behaviors mean franchise buyers are asking more questions than ever before — and they expect brands to have clear answers.
FranCamp New Jersey focuses on one core question:
Is your franchise story built for an AI-driven world?
Over three days, founders and franchise leaders will work through how to:
- Refine their brand positioning
- Strengthen the stories that influence franchise buyers
- Build a repeatable content strategy
- Create a distribution system that lifts their brand across search, media, and AI platforms
Agenda Overview
Monday, June 1
Opening Night: The Story Starts Here
6:00 PM – 9:00 PM
Opening Reception at Molly Pitcher Inn, Red Bank, NJ
Welcome cocktails, sponsor roundtables, attendee interview filming begins
Tuesday, June 2
Day 2 – Create the Story
8:30 – 9:00AM
Breakfast
9:00am – 9:30am
Opening: The Shift Has Already Happened (Nick & Charles)
9:30am – 10:15am
How We Clarified Our Story and Unlocked Growth with Dan Dizio, Philly Pretzel Factory
10:15am – 10:45am
Breakout: Build Your Why You / Why Now
10:45am – 11:00am
Break
11:00am – 11:45am
Search Then, Search Now & How We Became the Answer in AI Search with Sean Fitzgerald, TrueBlue
11:45am – 12:15pm
Breakout: Build Your AI Question Set
12:15pm – 1:00pm
Lunch with Sponsors
1:00pm – 1:45pm
What are the Stories that Turns into Pipeline
Panel: Scott Oaks, Mike Quilty, Dave Ragosa
1:45pm – 2:15pm
Breakout: Build Your Conveyor Belt
2:15pm – 2:25pm
Break
2:25pm
Sponsor Speak | Keith Levenson
2:30pm – 3:15pm
The pathway to excellence – from box packer to President; from one unit to exit with Randy Shacka, TWO MEN AND A TRUCK
3:15pm – 3:45pm
Breakout: Build Your Proof Engine: What does your future look like, what will you need to get there, what are the opticals
3:45pm – 4:15pm
Speaker: High-Output Brand / Operator with Chantel Fiaschetti, Urban Bird
Michael Chin, Scenthound
Lou DiFranciso
4:15pm – 4:30pm
Breakout: Build Your Sprint
Wednesday, June 3
Lift the Story with AI
9:00am – 9:45am
Speaker: Operator / Investor POV
What Makes a Brand Investable Today with Garrett Reed, Layne’s Chicken
Randy Shacka, TWO MEN AND A TRUCK
9:45am – 10:30am
Breakout: Build Your Plan to Align Your Investment with Search, Content
10:30am – 11:00am
Group Pressure Test + Close
francamp New Jersey travel & hotel
Molly Pitcher Inn
Molly Pitcher Inn 88 Riverside Ave, Red Bank, NJ 07701
Please book your hotel room using our Group Room Block by calling Molly Pitcher
Inn and mention “FranCamp” at 732-747-2500.
June 1, 2026
ARRIVE ON MONDAY
Airport: Newark Liberty International Airport
June 3, 2026
Leave on Wednesday
Airport: Newark Liberty International Airport
